Tuesday, November 27, 2018

EQITII Marketplace - Controlling and Monetizing Accumulated Data


A San Francisco inventor with a background guiding the consumer-technology firm Jawbone, Michael Luna has more than three decades of industry experience. Leveraging his Jawbone leadership, Michael Luna presently serves as chief technology officer with the EQITII Marketplace Foundation. The distributed ledger technology organization is seeking to better secure, compensate, and ensure the privacy associated with the global exchange of data.

Each new data point generated added value, the challenge is how to control and exchange data rights within an immense amount of data and ensure fair compensation for the data owner. Placing value on data as a capital asset is a complex undertaking made more challenging by the way in which it is constantly being amassed. EQITII’s mission involves creating a new platform that enables owners to seamlessly control the way their data is used and monetized and to share in the profits gained from the use of their data.

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